Discovery Book Club

Discovery - Penguin Bookclub
This TV ad was aired on the Discovery Uk channel to advertise Discovery's book Club in partnership with Penguin.
My task was to create all the book graphics appearing between the live shots. The book pile, as well as the pack shot was created on 3d studio max and the background image was added on after effects using max 2 ae. All book titles where added on after effects.
Directed by Ceri Payne.

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